International Programs

Fudan University – University of Oregon Partnership

In 2000, the University of Oregon’s Lundquist College of Business and Fudan University’s School of Management entered into a MOU with the goal of launching a sports marketing research and education in Shanghai, China modeled after the James H. Warsaw Sports Marketing Center in Eugene, Oregon. The founding partnership included governmental support from the Chinese Olympic Committee and financial support from Nike, Inc.

The FUON Sports Marketing Center launched the same year as the first sports-business program of its kind in China. The Warsaw Center began hosting faculty from Fudan who would spend a term in Eugene taking sports business courses and co-developing curriculum with the assistance of Lundquist College of Business Faculty. Seven Fudan Faculty took part in the exchange and successfully developed courses in sports marketing, sports finance, sports sponsorship and sports law. The FUON Sports Marketing Center now has both a full-time and Executive sports business MBA program.

In 2001, 2003 and 2005, members of the Lundquist College of Business Faculty and administration from the Warsaw Sports Marketing Center traveled to China to lecture at Fudan University and speak at the FUON Sports Marketing Center Annual Conference. The trips have added to the understanding of the Chinese Sports Market, provided opportunities for student recruitment and placement and raised the reputation of the Warsaw Sports Marketing Center in international markets.

As a direct result of the opportunities provided by this program, the Warsaw Sports Marketing Center has:

• Conducted China-specific research for many leading firms including the NBA
• Provided better educational experiences for students interested in international sports business
• Placed graduates in internships and jobs in China with the NBA, Visa and Zou Sports Marketing
• Strengthened relationships between educators in China and the United States