Graduate Program

The college provides its first-year M.B.A. students with a solid foundation in accounting, finance, management, decision sciences, and marketing. In addition, sports marketing students take part in a year-long weekly sports colloquium and Strategic Planning Projects (SPP) that provide a comprehensive nine-month orientation to the sports industry.

Second Year:

After a summer internship with a leading firm in the industry, sports marketing students focus on completing the twenty-one-credit concentration of sports marketing courses during the second year. The following courses are offered to second-year M.B.A. students:

Marketing Sports Properties
Strategic approach to marketing sports properties. The course examines the essentials of effective sports marketing, including product/property development, legal aspects, segmentation, pricing and communication channels (e.g. broadcast media).

Sports Sponsorship Alliances
Detailed consideration of the relation between sports, law, and corporate sponsorship programs. The course focuses on alignment marketing issues, strategic communication through sponsorship, sponsor value and sponsorship valuation.

Economic Aspects of Sports Marketing
Comprehensive coverage of traditional and innovative revenue acquisition methods available to sports organizations from public and private sources. Detailed consideration of venue-based income sources (e.g. premium seating, PSLs).

Legal Aspects of Sports Marketing
Law and sports marketing, including contracts, legal aspects of licensing, relations with agents, intellectual properties law. Public policy issues.