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"The days of slotting ex-players, equipment managers or relatives of influential team owners into executive positions within our industry are quickly coming to an end. Our business is simply becoming too sophisticated and the stakes are getting too high. This industry will thrive in the next millennium only by educating our youth about the lessons of the past, the challenges of the present and the promise of the future. In short, we need to make a formal education in the business of sports part of aspiring young sports executives' life experiences."

Dean Bonham
Chief Executive Officer
The Bonham Group

The business of sports is one of the fastest growing industries in the country. It is competitive, creative, and rewarding. It is a perfect blend of the passion for sports and the rewards of business. For those willing to step up to the plate, Oregon's Sports Marketing program is preparing leaders for this dynamic industry.

The University of Oregon is one of only thirty public universities to be honored as a member of the prestigious Association of American Universities (AAU). As graduates of a major AAU research university, Warsaw Center students are prepared to become leaders of influence within the sports industry. The Lundquist College of Business offers a close-knit atmosphere in which students excel.

The Warsaw Sports Marketing Center at the University of Oregon -- the nation's best sports business program.

Lundquist College of Business | University of Oregon
Warsaw Sports Marketing Center
1208 University of Oregon
Eugene, OR 97403-1208
wsmrec@lcbmail.uoregon.edu

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