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The Best in Sports Business

Established in 1994 and now graduating its eighth M.B.A. class, the James H. Warsaw Sports Marketing Center is the premiere sports education and research program in the world and has become a model for sports-business programs in schools across the country.

Cover of Oct. 7, 2002 Issue of Sports Illustrated
In sports business, the Warsaw Center is No. 1

In fact, Sports Illustrated recognized the University of Oregon as home to the best sports business program in its October 7, 2002 issue. That program is the Warsaw Center.

As the first endowed sports marketing M.B.A. program to be housed within a university, the Warsaw Center is a pioneer in educating tomorrow's industry leaders. Competing in an industry representing as much as $500-billion in revenues worldwide, founder James Warsaw recognized the financial impact of sports and created the Warsaw Center to train influential leaders within the sports industry.

ESPN Magazine Cover
What's in it for the Fans? When ESPN asks, the Warsaw Center answers.

M.B.A. students from the Warsaw Center have consulted on projects for the United States Olympic Committee, Nike, adidas, Carmichael Estates in Lanarkshire Scotland, the Portland Trail Blazers, SafeCo, Electronic Arts and the Seattle Seahawks, to name a few.

Most recently, ESPN The Magazine called on the Warsaw Center once again to develop an authoritative fan value ranking for all 121 major league teams in its December 19, 2005 issue.

Lundquist College of Business | University of Oregon
Warsaw Sports Marketing Center
1208 University of Oregon
Eugene, OR 97403-1208
wsmrec@lcbmail.uoregon.edu

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